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We cover a range of topics here, but mostly focus on ways to extract more value from digital through experimentation and data-driven cultures.
The what, the why and the why not
In short: If you’re looking to establish a culture that leans on data and experimentation to drive decision making, it starts with building a
10 ways to cement an experimentation culture across a company
In short: If you’re looking to establish a culture of experimentation – a prevailing “we can always improve” mindset – that both fuels cross-team collaboration
How to get the most juice out of your data
In short: Data on its own has limited value. It’s what an organization does with the data that gives it significant value. Data is
Experimentation is a foundational building block to building a data-driven culture
In short: Data cultures can be realized with some combination of data and people. But through the process of creative ideation, the capability of experimentation
The explosion of surveys and its odd impact on survey practitioners
In Short: The proliferation of survey requests from seemingly every brand has become a near constant for most of us. The overload effect from excessive
Organizational optimization by way of experimentation
In Short: Starting with a strong foundation of CRO, or digital optimization, is a foundational building block to OO (organizational optimization). Experimentation caters to heightened
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Recent Posts
- The what, the why and the why not August 9, 2022
- 10 ways to cement an experimentation culture across a company June 18, 2022
- How to get the most juice out of your data March 28, 2022
- Experimentation is a foundational building block to building a data-driven culture January 29, 2022
- The explosion of surveys and its odd impact on survey practitioners December 13, 2021