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We cover a range of topics here, but mostly focus on ways to extract more value from digital through experimentation and data-driven cultures.
Organizational optimization by way of experimentation
In Short: Starting with a strong foundation of CRO, or digital optimization, is a foundational building block to OO (organizational optimization). Experimentation caters to heightened
What they see is what you measure. Or is it?
In Short: Online testing tools typically analyze test data against all traffic that has been exposed to a test experience whether test entrants actually
Getting pop ups right is a balancing act
In Short: Pop ups are increasingly “popping up” – for Marketers, they often provide the conversion juice they are seeking. But there is a
Ready for liftoff
We have been gearing up, and we’re excited to say, we are ready for liftoff! Introducing LiftCentro, a consultancy that helps brands develop, fine tune
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Recent Posts
- Organizational optimization by way of experimentation November 17, 2021
- What they see is what you measure. Or is it? October 29, 2021
- Getting pop ups right is a balancing act October 18, 2021
- Ready for liftoff October 11, 2021