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We cover a range of topics here, but mostly focus on ways to extract more value from digital through experimentation and data-driven cultures.
How to get the most juice out of your data
In short: Data on its own has limited value. It’s what an organization does with the data that gives it significant value. Data is
Experimentation is a foundational building block to building a data-driven culture
In short: Data cultures can be realized with some combination of data and people. But through the process of creative ideation, the capability of experimentation
The explosion of surveys and its odd impact on survey practitioners
In Short: The proliferation of survey requests from seemingly every brand has become a near constant for most of us. The overload effect from excessive
Organizational optimization by way of experimentation
In Short: Starting with a strong foundation of CRO, or digital optimization, is a foundational building block to OO (organizational optimization). Experimentation caters to heightened
What they see is what you measure. Or is it?
In Short: Online testing tools typically analyze test data against all traffic that has been exposed to a test experience whether test entrants actually see
Getting pop ups right is a balancing act
In Short: Pop ups are increasingly “popping up” – for Marketers, they often provide the conversion juice they are seeking. But there is a flip
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Recent Posts
- How to get the most juice out of your data March 28, 2022
- Experimentation is a foundational building block to building a data-driven culture January 29, 2022
- The explosion of surveys and its odd impact on survey practitioners December 13, 2021
- Organizational optimization by way of experimentation November 17, 2021
- What they see is what you measure. Or is it? October 29, 2021