Culture is not just about pom poms and parties

culture drives tangible value

Culture is not just about pom poms and parties We need to build a winning culture.  It’s important to have an experimentation culture.  We’re looking to build a culture of collaboration.  Culture culture culture.   Culture is a term that is tossed around loosely these days.  In some scenarios it’s talked about more than it actually […]

What they see is what you measure. Or is it?

What they see is what you measure. Or is it?

In Short:  Online testing tools typically analyze test data against all traffic that has been exposed to a test experience whether test entrants actually see the tested area or not.  It’s sometimes good to additionally analyze the data against only those that see (scroll to) the tested component within the experience.  We take a deep […]