Culture is not just about pom poms and parties

culture drives tangible value

Culture is not just about pom poms and parties We need to build a winning culture.  It’s important to have an experimentation culture.  We’re looking to build a culture of collaboration.  Culture culture culture.   Culture is a term that is tossed around loosely these days.  In some scenarios it’s talked about more than it actually […]

4 reasons why attaching monetary values to marketing tactics is good for business

Documenting monetary values associated with Marketing tactics is good for business

In short, providing the key numbers for Marketing contribution to the business is what many business leaders look for.  But shedding more light on the work and the people that lead to these numbers is important to building cultures that attract and retain great talent.  Documenting monetary values associated with tactics, learnings and actions are […]