10 ways to cement an experimentation culture across a company

embedding an experimentation culture

In short: If you’re looking to establish a culture of experimentation – a prevailing “we can always improve” mindset – that both fuels cross-team collaboration and continuously improves the bottom line, it’s important to think well beyond the centralized experimentation team.  Building a strong core group that facilitates experiments – often called a Lab or […]

Experimentation is a foundational building block to building a data-driven culture

creative thinking and data

  In short: Data cultures can be realized with some combination of data and people. But through the process of creative ideation, the capability of experimentation can serve as an important building block to proliferating data cultures. At LiftCentro, we help brands scale out cultures that regularly turn to data to inform decision making.  Because it’s […]

Organizational optimization by way of experimentation

Organizational Optimization

In Short:  Starting with a strong foundation of CRO, or digital optimization, is a foundational building block to OO (organizational optimization).  Experimentation caters to heightened awareness of goal focus and alignment and the development of  a “we can do better” mindset.  These are key ingredients to helping organizations reach new levels of success. When one […]