Experimentation is a foundational building block to building a data-driven culture

creative thinking and data

  In short: Data cultures can be realized with some combination of data and people. But through the process of creative ideation, the capability of experimentation can serve as an important building block to proliferating data cultures. At LiftCentro, we help brands scale out cultures that regularly turn to data to inform decision making.  Because it’s […]

The explosion of surveys and its odd impact on survey practitioners

In Short:  The proliferation of survey requests from seemingly every brand has become a near constant for most of us.  The overload effect from excessive surveys erodes our inclination to respond to surveys. The net effect here is that the research community is negatively impacting the research community.  Dialing down survey frequency may be a […]

What they see is what you measure. Or is it?

What they see is what you measure. Or is it?

In Short:  Online testing tools typically analyze test data against all traffic that has been exposed to a test experience whether test entrants actually see the tested area or not.  It’s sometimes good to additionally analyze the data against only those that see (scroll to) the tested component within the experience.  We take a deep […]

Getting pop ups right is a balancing act

In Short:  Pop ups are increasingly “popping up” – for Marketers, they often provide the conversion juice they are seeking. But there is a flip slide to it – and one that does not get measured as well – visitor angst.  Here we take a deep dive into both sides of the pop up equation. […]