Move from data to action, and build a culture while you're at it.

Built by marketers, for marketers, Datatinga™ is a framework to get internal ideas and insights in front of more colleagues, so that more collective action can be taken.

See how it works.

Action speaks louder than numbers

Having data is a start, but taking action on data is what turns data into value.  Built by marketers for marketers, Datatinga™ is a framework designed to drive more action based on data.


See how it works.

Tap Datatinga™ to

Scale experimentation and data mindsets

Extract more value from quant & qual research

Recognize exemplary data-driven behaviors

Strengthen goal focus and alignment 

Drive more data-informed action

Fuel ideation with structured hypotheses

Why Datatinga™?

Many brands share a common struggle where data is everywhere, but the collective action on the data is lacking. Surveys, analyses, A/B tests and user research are executed. Learnings are communicated through conference calls or sent into scattered in boxes.  And often times, that’s it.  Herein lies the problem where the return on research investments are weighted down by a lack of follow through – or action.

This is why we built Datatinga™, a framework that offers the simplicity, customizations and integrations needed to proliferate widespread action on data and insights.  Getting more learnings in front of more colleagues allows more people to take action on insights and the data.  This proliferation of knowledge not only helps the bottom line, but it helps to scale a culture of data, learning and collaboration – all at once!

Helping marketing leaders...

Expand experimentation and data mindsets

Fuel cross-team collaboration

Make data easier for all to access and understand

Put more people in position to act on data

Helping data & insight teams...

Extract more value from their research

Boost more engagement with their programs

Get more eyeballs on their hard-earned insights
Gather more ideas from across the enterprise
brain

SCENARIO:
Ideas are scattered

Various groups across an organization have ideas but they are not easily accessible in a single location

Solution

Ideas are stored in an easily searchable repository with prioritization tools baked in
expanding circles

SCENARIO:
Insights are siloed

Experimentation, analytics and qual research is conducted yet it’s difficult to keep track of all the learnings

Solution

Insights from research initiatives are centrally-stored and presented in easy and consistent formats
lightning bolt

SCENARIO:
Data without action

Organizations are swimming in data but lack the proper amount of collective action on the data

Solution

Easy actioning from ideas, data and insights raise visibility and accountability on follow through

If you’re a well-run, modern marketing department, you’ll be swimming (and eventually drowning) in analytical insights. We needed a place to store those insights so that they’d actually get used when they needed to be and would be accessible to all team members: veteran, new, those of us who love the data details, and those of us who just need the headline. Datatinga has helped us organize and use our hard-earned knowledge.

Malaysia Joseph, Amplify Education

  We hired LiftCentro to help us A/B test and improve our website and it was one of the smartest decisions we made this year. Off the bat, we deployed a successful, high-value test that got us talking to more potential customers. LiftCentro was full-service; they worked with us to create the test ideas, handled the entire technical set up, and delivered valuable reporting.

Evan Spiller, Digital Marketing,

Amplify Education

Free and easy onboarding

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Request your free 2-month launch pad

Start with a customized demo and then decide if a free test drive is right for you.

*free means free - no strings attached.

The Datatinga™ team has limited capacity and cannot grant all requests.
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Start Your Engines

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Use Datatinga™ for 2 months for free

Choose your preferred number of user seats

With the help of our onboarding team, we customize your Datatinga™ instance to flex around how you do business, your terminology and branding.

Takeoff

More

Expand visibility and impact from your research initiatives.

Take greater collective action on your data.

Proliferate data-driven behaviors far and wide across your organization.

Develop cross-team cohesion through data and insights.

Plans & Pricing

All plans are fully featured and are geared for helping brands scale out data-driven and experimentation mindsets throughout their organization.

Basic
Users
20 Max

Insights

catalog quant & qual learnings in one easy-to-search confine
200 Max

Custom Categories

search for quant & qual insights with your own, internal vocabulary

Custom Search Filters

search insights related to your web pages, products or other custom filters

Role-based Search Filters

role-based search enables zeroing in on relevant insights with a single click

Ideation Hub

collaboratively ideate with colleagues to maximize predefined goals

Hypothesis Builder

use structured hypotheses that weigh projected impact and level of effort

Action Tracking

take action on data by assigning tasks, increasing visibility and accountability

Custom Branding

your own insights and ideas repository should look like...well...your own!

Slack Integration

connect into everyday communications with Slack notifications

PowerPoint Export

turn relevant insights into a presentation with a couple of clicks

Role & Permission Controls

instill controls and governance with user roles and permissions

Custom Goals

define up to 10 goals to ensure goal focus and alignment

Craft insights from anywhere

Document insights as light bulbs go off - while in the platforms you naturally use
$219/month

Pro

Pro enables access to all of the great features in the Basic plan, but allows for greater usage levels – up to 100 users and up to 1,000 insights.

$799/month

Enterprise

Enterprise is geared for larger enterprises who want to proliferate data cultures far and wide across their organization. It enables access to all of the great features in Basic and Pro plans, but allows for maximum usage levels – up to 400 Max of users and 4,000 Max of insights.

$1,199/month

Plans & Pricing

Basic Pro Enterprise
All plans are fully featured and are geared for helping brands launch, expand and proliferate scalable data cultures
Plant the seeds
Build the base
Fuel a culture
Users
20 Max
100 Max
400 Max

Insights

catalog quant & qual learnings in one easy-to-search confine
200 Max
1000 Max
4000 Max
$299/month
$799/month
$1,199/month
Onboarding calls entail a product orientation and cover customizations, which are part of every plan

Custom Categories

search for quant & qual insights with your own, internal vocabulary

Custom Search Filters

search insights related to your web pages, products or other custom filters

Role-based Search Filters

role-based search enables zeroing in on relevant insights with a single click

Ideation Hub

collaboratively ideate with colleagues to maximize predefined goals

Hypothesis Builder

use structured hypotheses that weigh projected impact and level of effort

Action Tracking

take action on data by assigning tasks, increasing visibility and accountability

Custom Branding

your own insights and ideas repository should look like...well...your own!

Slack Integration

connect into everyday communications with Slack notifications

Presentation Export

turn relevant insights into a presentation with a couple of clicks

Role & Permission Controls

apply controls and governance with user roles and permissions

Custom Goals

define up to 10 goals to ensure goal focus and alignment

Craft insights from anywhere

Document insights as light bulbs go off - while in the platforms you naturally use
$219/month
$799/month
$1,199/month
Get more information in our FAQ

Sharing insights you’ve learned through testing, analytics and other forms of research is the key to unlocking faster growth. The more distributed your company and the more compartmentalized your work is, the more you’re apt to struggle with ‘isolated knowledge pools.’ Datatinga helps you de-silo this knowledge, which helps speed up learning and growth across the whole company.

Alex Birkett, Omniscient Digital

Sharing insights you’ve learned through testing, analytics and other forms of research is the key to unlocking faster growth. The more distributed your company, and the more compartmentalized your work is, the more you’re apt to struggle with ‘isolated knowledge pools.’ Datatinga helps you de-silo this knowledge, which helps speed up learning and growth across the whole company.

Alex, Omniscient Digital



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