Conversion audits that inject outside > in perspective on how to move the needle
Conducted by experienced consultants with decades of collective brand-side testing & UX experience across both the B2B and B2C spaces, our conversion audits are a cost-efficient way to fill your testing roadmap for months and get fresh, external perspectives on your digital presence.
Conversion rate audits that pump fuel into optimization programs
Services customers get 1-year free access to Datatinga™
About the Consultants
Rosie Manfredi is a digital commerce and experience design leader with a passion for delivering customer success and delight for digital brands. Rosie has been at the forefront of A/B testing for B2B and eCommerce brands since the early 2000s, founding and leading programs for several Fortune 500 organizations. Her data-driven approach ensures that every decision is backed by insights, resulting in measurable improvements in key metrics.
In her free time, Rosie enjoys practicing outdoor sports with family, running for the cause and baking.
Jake Sapirstein developed his passion for helping brands extract more value from digital when he forayed into A/B and multivariate testing in the late 2000s. After supporting and training dozens of brands and agencies in digital optimization, Jake launched and ran the test & learn program for SAP, a top 25 global brand.
In his spare time, Jake enjoys cooking, rooting for his sports teams and cycling by the Hudson River.
Jake and Rosie have a keen eye for UX and we are pleased with the new ideas that came out of the audit. This will help us make a big impact on MQLs this year.
LiftCentro's Conversion Audit was a great way to get to know the LiftCentro team and its capabilities before making a bigger commitment. We got an in-depth conversion analysis of our own site + competitor sites. The level of detail that went into their research impressed us. Their rich experience with UX and conversion assessments were evident from start to finish. Their audit was exactly what we needed to kickstart our testing efforts.
The building blocks to our audits
Analytics data review
A dive into traffic volumes, bounce rates, engagement, conversion and other data to help us get grounded into how your site is being leveraged.
Heuristics analysis
A detailed assessment of how the site property stacks up on 100+ dimensions that cover UX, design, copy, user flow, demand generation, social proof and other key principles.
Strategic & tactical recommendations
A comprehensive listing of higher-level, strategic recommendations as well as a listing of tactical ideas & test concepts to consider in the weeks and months ahead.
Experience & best practice knowledge
Our collective team has experienced over a thousand experiments across multiple industries since 2006. Our audits have a deep imprint of our experience and knowledge of the latest industry best practices.
Competitive/Industry analyses
Our detailed analyses assess both your own website and up to 3 top competitor websites. Learn how to experiment with some of the better tactics your competitors are employing.
Stakeholder interviews
Discussions with key stakeholders help us ensure our thought process is driven with the right metrics in mind, based on your key business goals and objectives, and that our recommendations lead to optimal value.
We execute CRO activities too
Beyond audits, we offer a full toolkit of both quant and qual research offerings to ensure you are getting the most value out of your digital presence.
We can either augment internal testing operations to boost testing velocity, or play a more central role in your optimization engine.
Split Testing
Personalization
Online Surveys
Remote User Studies
Machine Learning
Digital Analytics
Let’s Talk Optimization
Find out how we can help take your digital optimization program to the stars.
Free 30 min consultation!