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Our commitment-free consultations are geared to helping brands build lasting test & learn foundations 

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    Example topics to explore

    Boosting testing velocity and conversion rates

    Building a data culture from a test & learn foundation

    Tactics and tools that can plug into your tech stack

    What is Datatinga™ and how does it help build a culture?

    Connect with Jake

    About the Consultant

    Jake Sapirstein developed his passion for helping brands extract more value from digital when he forayed into A/B and multivariate testing in the late 2000s. After supporting and training dozens of brands and agencies in digital optimization, Jake launched and ran the test & learn program for a top 25 global brand for over a decade. In his spare time, Jake enjoys cooking, music and cycling.

    We’ve been bought in on experimentation. We have a long list of ideas and even resources internally to do the work. What we lacked was an understanding of how to execute CRO. We hired LiftCentro to coach us and in just a couple of weeks, we’re building a repeatable test & learn process that can set us up for years to come.

    Patrick Chown, Founder & CEO,

    Safe & Sound Security