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About the Consultants
Rosie Manfredi is a digital commerce and experience design leader with a passion for delivering customer success and delight for digital brands. Rosie has been at the forefront of A/B testing for B2B and eCommerce brands since the early 2000s, founding and leading programs for several Fortune 500 organizations. Her data-driven approach ensures that every decision is backed by insights, resulting in measurable improvements in key metrics.
In her free time, Rosie enjoys practicing outdoor sports with family, running for the cause and baking.
Jake Sapirstein developed his passion for helping brands extract more value from digital when he forayed into A/B and multivariate testing in the late 2000s. After supporting and training dozens of brands and agencies in digital optimization, Jake launched and ran the test & learn program for SAP, a top 25 global brand.
In his spare time, Jake enjoys cooking, rooting for his sports teams and cycling by the Hudson River.
We’ve been bought in on experimentation. We have a long list of ideas and even resources internally to do the work. What we lacked was an understanding of how to execute the testing process. We hired LiftCentro to coach us and in just a couple of weeks, we’re building a repeatable test & learn process that can set us up for years to come.
Patrick, Safe & Sound Security
Jake and Rosie have a keen eye for UX and we are pleased with the new ideas that came out of the audit. This will help us make a big impact on MQLs this year.
Marissa, Amplify Education