LiftCentro Practice Area

Analytics & Optimization

Our A&O practice area covers digital analysis, analytics tracking deployments, dashboard support, A/B testing and personalization.

Schedule Your Free Strategy Session
"We hired LiftCentro to help us A/B test and improve our website and it was one of the smartest decisions we made this year. Off the bat, we deployed a successful, high-value test that got us talking to more potential customers."
Evan — Amplify Education
"Jake and Rosie have a keen eye for UX and we are pleased with the new ideas that came out of the conversion review. This will help us make a big impact on MQLs this year."
Marissa — Software Technology company
"Through a digital learning session and subsequent coaching, LiftCentro has helped us think through process and communication considerations needed to scale out a large, global testing program."
Anshu — Expedia Group
"We’ve been bought in on experimentation. We have a long list of ideas and the resources internally. What we lacked was an understanding of how to execute CRO. We hired LiftCentro to coach us and in just a couple of weeks, we’re building a repeatable test & learn process that can set us up for years to come."
Patrick — Safe and Sound Security

What is Analytics & Optimization?

Analytics & Optimization is the practice of using data to understand how your digital experience is truly performing, and then systematically improving it through a test & learn experimentation process.

At the heart of this process is identifying and eliminating bottlenecks. By running controlled experiments, you let real user behavior determine what actually works, creating a continuous loop of measurement and improvement that improves business outcomes.

Why good Analytics & Optimization is important?

Without reliable analytics and optimization, businesses are effectively flying blind - making decisions based on assumptions rather than evidence. Good analytics and experimentation done with proper rigor cuts through the noise to reveal what's actually happening across your customer journey.  Having a good analytics and optimization framework in place is a prerequisite for sustainable growth.

How do we approach Analytics & Optimization?

We spend time and energy upfront understanding our customer's business - what has been working well, what branding requirements need to be maintained and what goals need improvement.

We then get to work with diagnosing conversion issues, building out any dashboards, if needed, and then chart out a testing pipeline to maximize growth.

Schedule Your Free Strategy Session

Leaning on data to diagnose conversion impediments

Our conversion rate optimization work is always rooted in data. After all, it's hard to solve problems when you don't know where or why they are happening. This is where analytics work comes in. First, identify root causes with data, and then develop a game plan on how to resolve them.

Our A&O work starts with analytics data. Schedule a free session so we can understand your data and analytics needs. We can help deploy or improve your analytics tracking or help you move from analytics to optimization with a conversion rate optimization engagement that moves the needle for your most important metrics.

Schedule Your Free Strategy Session

Testing, optimizing and always learning

With thousands of experiments under our team's collective belts, we pride ourselves on a winning track record that has proven to help our customers increase site engagement and conversion rates.

In experimentation, we find winners more often than not - yet every experiment yields learnings that we can then apply to the business, for more informed decision making.

Our CRO toolkit includes analytics, A/B split testing, multivariate testing and personalization. Each scenario has us pulling the right toolset for the given job.

Our Sweet Spots

Analytics & Optimization go hand in hand

01
Marketing analytics

Adobe Analytics

Google Analytics (GA4)

Microsoft Clarity

IBM Cognos Analytics

Countly

02
A/B testing/personalization

Adobe Target

Optimizely

Convert

Zoho PageSense

VWO

03
Heatmaps & surveys

Contentsquare

Hotjar

Crazy Egg

Lucky Orange

Mouseflow

Qualtrics

04
Tag management

Adobe Launch

Google Tag Manager

Tealium

Cloudflare Zaraz

Commanders Act

Ensighten

05
Dashboards

Looker Studio/Data Studio

Power BI

Qlik

Tableau

Metabase

// FAQ

Analytics & Optimization

Can you offer analytics and A/B testing separate - a la carte?

Yes. While we like to think of these practice areas as a unified effort, we do offer support with one or the other as well. Some organizations are already sufficiently staffed with one or the other, so we plug and play based on requirements or staffing needs.

How long does it take you to deploy analytics tracking?

When new websites are stood up, proper tracking needs to be deployed. Basic tracking can be set up quickly - usually one to two weeks is sufficient,  once we have the tracking requirements. For more customized and extended tracking, deployments can take anywhere from two to four weeks.

What do your A/B testing engagements look like?

We offer low to high velocity testing engagements. For medium velocity testing engagements where we are launching one to two tests per month, we typically have bi-weekly calls with customers where we cover test planning for new test ideas in the pipeline and review data for live or recently concluded tests. In terms of deliverables every test culminates with a "Recap & Recommendations" document that covers the data and what we recommend going forward, based on the data.

Can you help us build dashboards?

Yes. We can help you visualize the data you already have flowing in. We can tailor dashboards to particular audiences - Digital Marketing teams, product teams or executive dashboards for the C-Suite.

Let's see if we're a fit

Let’s Talk
Copyright 2026 LiftCentro LLC
Privacy Policy