We value the key tenets of traditional SEO, while leaning into GEO & AEO to help drive brand discovery in today's changing technology landscape.
Generative Engine Optimization (GEO) is the practice of optimizing content so that it gets selected, cited, or summarized by AI-powered answer engines like Chat GPT, Claude, Gemini and others. It focuses on being the source of an AI-powered response so that your content gets surfaced even when users never click through to your website or landing page.
As AI-powered answer engines capture a growing share of search traffic, users increasingly get their answers directly from AI summaries rather than clicking through to websites. If your content isn't optimized to be selected by these systems, you become invisible in that channel, even if you rank well in traditional search.
Good GEO ensures your business stays visible and credible as people's information gathering tactics evolve.
We start by auditing your existing content to understand where you have genuine authority and where there are gaps.
From there, we restructure and rewrite your key pages to directly answer the questions your audience is actually asking, in the clear, concise format that generative engines prefer.
We layer in structured data and build out topical depth so that AI systems recognize you as an authority in your space.
How people get at answers these days has changed. But the foundations of strong content and sound site structure are still key drivers to helping you get your brand discovered.
Our reporting covers the key metrics that you would expect with traditional SEO, but with enhancements that focus on AEO and GEO. Learn how we mix in traditional SEO to more modern engine opitmization by scheduling a free strategy session.
Being found in LLM-powered answers requires a new approach to optimization that includes the kinds of elements that answer engines are looking for: schema markup, concise questions and answer structures, and delving deep into topics that form the essence of your business.
Our team partners with you to ensure these gaps are filled so your business can be discovered whether people are using traditional web searches or more conversational approaches to gaining knowledge.
A mix of traditional SEO with GEO & AEO
Site speed optimization, crawlability fixes, and mobile responsiveness
Structured data (schema markup) implementation
XML sitemaps, canonical tags, and indexation management
Keyword research and strategic placement in titles, headers, and body copy
Meta title and description optimization
Internal linking structure and content hierarchy improvements
Developing topic clusters and pillar page frameworks
Creating optimized blogs, landing pages, and supporting content
Refreshing and updating underperforming existing content
Earning high-authority backlinks through outreach and digital PR
Managing brand mentions and unlinked citation opportunities
Competitor backlink gap analysis and strategy
Optimizing content structure and authority signals to appear in AI-generated responses from tools like ChatGPT, Gemini, and Claude
Building topical depth and expertise through comprehensive, well-cited content that LLMs recognize as trustworthy
Structuring content to target featured snippets and People Also Ask results
Optimizing for conversational, voice, and AI-generated search responses
Building authoritative, citation-worthy content for LLM and AI search visibility
