Who we are

We are a team of conversion pros with vast experience in experimentation. Our strategists have trained or supported over 100 different organizations spanning a wide variety of industries.

The team is lead by Jake Sapirstein, who has been heavily involved in innovation throughout his career. After being a key player on the team that launched the first web browser plugin (Macromedia Shockwave), Jake managed client engagements and ran the training and agency partner programs at a pioneering vendor in the AB and multivariate testing space. Subsequently, Jake launched and ran SAP’s first ever global digital optimization program.