CRO Coaching

Flexible coaching engagements are designed to help you develop a strong digital optimization foundation, without the need for a large-scale investment.

Month-to-month guidance on just the topics you need help with - nothing less, and nothing more.

CRO strategy

Goal setting & alignment

Test ideation support

CRO process

Test prioritization

Program communications

Test reporting & interpretation

Insight communications

About the Coach

Jake Sapirstein developed his passion for helping brands extract more value from digital when he forayed into A/B and multivariate testing in the late 2000s. After supporting and training dozens of brands and agencies in digital optimization, Jake launched and ran the test & learn program for SAP, a top 25 global brand.

In his spare time, Jake enjoys cooking, rooting for his sports teams and cycling alongside the Hudson River.

We’ve been bought in on experimentation. We have a long list of ideas and even resources internally to do the work. What we lacked was an understanding of how to execute CRO. We hired LiftCentro to coach us and in just a couple of weeks, we’re building a repeatable test & learn process that can set us up for years to come. 

Patrick Chown, Founder & CEO,

Safe & Sound Security