Organizational optimization by way of experimentation

Organizational Optimization

In Short:  Starting with a strong foundation of CRO, or digital optimization, is a foundational building block to OO (organizational optimization).  Experimentation caters to heightened awareness of goal focus and alignment and the development of  a “we can do better” mindset.  These are key ingredients to helping organizations reach new levels of success. When one […]

What they see is what you measure. Or is it?

What they see is what you measure. Or is it?

In Short:  Online testing tools typically analyze test data against all traffic that has been exposed to a test experience whether test entrants actually see the tested area or not.  It’s sometimes good to additionally analyze the data against only those that see (scroll to) the tested component within the experience.  We take a deep […]

Getting pop ups right is a balancing act

In Short:  Pop ups are increasingly “popping up” – for Marketers, they often provide the conversion juice they are seeking. But there is a flip slide to it – and one that does not get measured as well – visitor angst.  Here we take a deep dive into both sides of the pop up equation. […]